The Skier's Friend is designed for those 95% of skiers who now do absolutely nothing at all to maintain their equipment. It is a simple and easy to use edge sharpener. It does not require any special skills or knowledge to use effectively. It adjusts automatically to any edge geometry and is truly pocket size. It was also designed to create an awareness amongst these skiers that simply by their equipment they will be more effective, safer and happier skiers as a result.
If you are a ski shop, note that unlike traditional edgers when once purchased actually take away from your own shop's tuning business (these folks start "tuning" their stuff themselves), this product is designed specifically NOT to compete with you but to actually increase this aspect of your business.
Since introduced in the winter of 1993/94 the "Skier's Friend" has been very successful with this concept and has become the edger of choice for its target audeience. The "Boardin' Buddy", introduced this winter, is the snowboarding equivalent.
SPECIAL ASSISTANCE PROGRAMS:
i) Volume discounts
ii) Guaranteed no obsoblescence program
iii) Mechandising assistance program
iv) Product warranty