The Figure is an illustration of the present invention installed on a candle.

Figure 1 is an illustration of the present invention installed on a candle.

Figure 2 is a view of the upper portion of a candle, showing the elongated rigid pin of the replica flame inserted into the top end of the candle and the wick of the candle pressed into a vertical groove on one side of the pear shaped member.

Figure 3 is a view of the upper portion of a candle, showing the elongated rigid pin of the replica flame inserted into the top end of the candle and the wick of the candle pressed into a vertical groove on one side of the pear shaped member.

Figure 4 is a view of the upper portion of a candle, showing the replica flame having an elongated rigid pin with a pointed tip ready to be inserted into the top end of the candle.

Figure 5 is a view of the upper portion of a candle, showing the elongated rigid pin of the replica flame inserted into the top end of the candle and the wick of the candle pressed into a vertical groove on one side of the pear shaped member.

Figure 6 is a view of the upper portion of a candle, showing the elongated rigid pin of the replica flame inserted into the top end of the candle and the wick of the candle pressed into a vertical groove on one side of the pear shaped member.

Figure 7 is a side view of the replica flame of the present invention.

Figure 7A is a top perspective view of the replica flame of the present invention shown in figure 7 wherein the pin and flame body are integrally connected.

Figure 7B is a top perspective view of the replica flame of the present invention shown in figure 7 wherein the pin and flame body are separable.

About Replica Flame
• What is it? An authentic, realistic 3 dimensional replication of a flame.
• Where is it used? It is mounted in the wick channel of a candle.
• When is it used? Whenever a lighted candle is not needed.
• Why is it used? To complete ALL Candle Accent Decor' Decorations
• Who will use Replica Flame? Residential & Commercial Markets

Facts About Candles:
• Most Candles are not lit most of the time!
• All Candles that are not lit are simply incomplete decorations!
• The Candle Market is more than 2,000 years old, and still growing!
• The Candle product life cycle has no foreseeable end!
• 1998 US Candle Sales were 4 Billion Units, $2 Billion, Annual Growth 25%

Qualities of a Salable Invention:
• Salability? Impulse POS Major Product Capability=Yes
• Buyer Turn On? Mate High Quality Product With Great Advertising=Yes
• Commercial Value? 5% US Market Penetration=200 million units/year=Yes
• Pricing? Standard & Upscale Product Price Range=Retail $1.99 to $10+=Yes
• Patent Protection? Up to approximately 20 years from 7/27/99=Yes
• Product Management? Meets simple concept to Public Availability=Yes
• Make or Buy? In House or Contract Manufacturing Services OK=Yes
• Inventor Consulting? Available Concept to Public Availability=Yes
• Corporate Support? Inventor Consultation can provide invaluable inputs to each Corporate Staff responsibility area short term and beyond=Yes

Marketing Considerations:
• Product Models? The patent & patent pending offerings, provide for a number of possible models, however I envision two models. One model to be produced using injection molding production, and one model using ceramics technology.
• Packaging? Multiple unit packaging for standard lower priced model, and individual packaging for the upscale ceramic model. A model for every pocketbook!
• Distribution? Replica Flame product(s) should fold right in with your current method used. It should make very little difference whether you make Replica Flame or contract the manufacturing out!
• Advertising? the effective Replica Flame created ambiance, affordable price, and natural impulse type consumer product appeal create an Advertising creators dream throughout short, mid, and long term marketing.
• Inventory? Utilizing JIT management, Replica Flame has the potential to be your best turn rate performer, bar none! The combination of Advertising, Customer management, Production, and Distribution make possible a Product Managers Dream Product!
• Special Sales? Replica Flame is a natural to boost sales for all Candle primary purchases. Stand alone product sales, or in combination with helping to boost purchases of slower moving candle merchandise is a natural application for Replica Flame.
• Impact on Total Unit Sales? Assume if you might, that each household and commercial office has an average of 20 candles in place as decorations.
  For each customer who tries just one Replica Flame, the probability is that they will return to buy 19 more soon after observing the quality of the passive ambiance of the Replica Flame. And for the time when the consumer desires a real flame, the Replica Flame is simply removed for that event. And guess what, can you see where many consumers once directed via Advertising to this application, most likely will expand their use and purchase of Candles and other accessories beyond any level of business you have enjoyed thus far? And also consider what impact, your having Replica Flame should have on your competitors.

Michael I. Kroll
171 Stillwell Lane
Syosset, New York 11791
Tel. #: 800-367-7774
Tel. #: 516-367-7777
Fax #: 800-367-7704
Fax #: 516-692-2787
E-Mail patent@invention.net